The way insurance is purchased will change dramatically in the very near future. Insurers, Brokers, and Agents need a strategy if they intend to survive. Digital Ecosystems are growing and maturing to support every part of our personal and business lives and activities. They provide a marketplace of services and products that are increasingly connected to us and the world around us. Services and products that leverage data, and machine learning to provide highly personalized offerings. It is within these digital ecosystems that the future of insurance is being forged. A future that will change everything we know about insurance distribution.