Creating Insanely Great Customers
Creating Insanely Great Customers
Chapter 1
Chapter 1. Identifying Your Insanely Great Customers
At the top of almost every CEO’s priorities are three things: customer engagement, innovation, and operational efficiency. These things have always been critical, but today we are in a digital storm that’s disrupting entire industries, and most CEOs aren’t happy with their progress. Why? Because companies are addressing these priorities as individual initiatives. The solution? Integrate and align these initiatives in every functional area within the company with a single goal: Help customers become Insanely Great by continually accelerating the breakthrough value delivered to them.